US brand Tommy Bahama has announced the launch of a new point of sale (POS) system across its 160 stores.

The technology, developed by Aptos, is a mobile-first tool built on a cloud-native platform.

The move aims to improve store operations and support its multi-channel growth strategy, which includes pop-up retail events.

The POS devices include real-time inventory information, advanced omnichannel selling and fulfilment options, and customer insights.

David Liu Jr., product manager, retail systems and payment technology at Tommy Bahama said that the platform enables changes across the entire store network or specific stores with just a few clicks.

Based in Seattle, Tommy Bahama sells men’s and women’s sportswear, swimwear, accessories, and a complete home furnishings collection.

The retailer operates over 160 Tommy Bahama retail locations, 26 of which offer a Tommy Bahama restaurant and bar.

“In today’s retail landscape, technology is absolutely foundational to engaging our guests,” said Tommy Bahama's executive vice president of technology Dave Boland. “In our stores, the experience is largely delivered through our store associates.”

The company says that the new technology will help deliver a highly personalised and frictionless service, with store staff able to serve customers in the aisle while they are still evaluating purchase decisions.

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