Pinterest has officially launched a new engineering excellence Hub in Zurich, Switzerland, with the move marking a significant expansion of its AI and machine learning capabilities to boost the global shopping experience across its channels.

The new centre will focus on developing AI-based solutions that personalise the user journey, drawing on Pinterest's visual search technology for relevant content recommendations , AI-based tools for ads relevance, and AI-based taste graph.

According to the company, the graph’s usage has grown by more than 75 per cent in the past two years.

Pinterest’s chief technology officer Matt Madrigal said in a post on LinkedIn that the expansion represents a significant step in its mission to accelerate the speed of AI experimentation.

“AI powers so much of what makes Pinterest unique, from personalised searches and shopping for our users to performance for our advertisers,” continued Madrigal.

As part of the strategy, the company has appointed Google veteran employees Matthias Zenger and and Mirjam Wattenhofer as vice president engineering and distinguished engineer respectively.

Zenger worked for more than 20 years at Google, most recently as general manager, merchant shopping platform and infrastructure. There, he was responsible for the infrastructure and platform underpinning Google's shopping experiences while developing APIs and technologies to simplify and scale shopping integrations.

In his new role, Zenger will oversee Pinterest's technical infrastructure and core engineering platforms, with a focus on boosting innovation on a global scale across the company.

Wattenhofer, who was previously chief engineer at Google for over 18 years, will be tasked with leading efforts to enhance Pinterest's e-commerce technology and global user experience, focusing on accelerating progress in enhancing and building e-commerce capabilities and infrastructure for inclusive AI.

Last week, Pinterest announced its financial results for the quarter ended 30 June 2025, with revenue up by 17 per cent to $998 million.

The report added that global monthly active users (“MAUs”) also increased 11 per cent year-on-year to 578 million, resulting in GAAP net income of $39 million and Adjusted Ebitda of $251 million.

“I’m proud of our Q2 results—delivering 17 per cent revenue growth and another quarter of record users. We’re also excited that Gen Z has grown to over half of our user base,” said the company’s chief executive Bill Ready at the time. “We’ve found our best product market fit ever by becoming a personalised shopping destination for users and an AI-powered performance platform for advertisers.

“With this focus, we believe we’re well-positioned to further capture market share.”

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