Gap-owned Old Navy is rolling out a new platform that uses RFID, AI, and computer vision technology to track and locate in-store inventory.

Old Navy is a global apparel and accessories brand with more than 1,200 stores around the world.

The US brand is partnering with RADAR on the phased, multi-year rollout.

The move will see the technology deployed across the retailer’s stores nationwide.

The new technology is designed to help Old Navy precisely manage inventory and give store employees the real-time information needed to find products instantaneously, whether they are on the sales floor or in the backroom.

AI and data-science analytics will also help to inform inventory decisions so that the business can stock the correct products in the right locations, in a bid to reduce shrinkage, stockouts, and overstocking.

“Building on the rigor and discipline that is now core to how we operate, this new technology can place power in the hands of our frontline teams to better serve our customers – an important factor in our long-term strategy to make Old Navy the most loved apparel brand in North America, standing for on-trend style, consistent quality, and frictionless experience, all at an accessible price,” said Haio Barbeito, Old Navy president and chief executive.

The company's chief technology officer Sven Gerjets said that in 2025, the company is focus on innovating.

"This partnership brings proven capabilities that can generate value over time as we take a strategic, multi-year approach to merging technology and retail to deliver a human-centred, digitally led shopping experience," he continued.

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