Facebook cuts live shopping to focus on TikTok-style videos

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Facebook cuts live shopping to focus on TikTok-style videos

By Alexandra Leonards

9/8/2022

Facebook has announced it is removing live shopping to focus on 'Reels', its short-form video product.

Earlier this year, Meta chief executive Mark Zuckerberg said that with apps like TikTok growing in popularity, the platform wanted to focus on its short-form video offering over the long-term.

The decision to cut live shopping comes after Facebook saw daily active user growth grind to a halt in February for the first time in the company's 18-year history.

Last month the company also recorded its first revenue decline ever - dropping by one per cent from $29 billion last year to $28.8 billion.

The company said that from 1 October, users will no longer be able to host any new or scheduled live shopping events on the platform.

They also won’t be able to create product playlists or tag products in their Facebook Live videos.

The announcement comes a week after rival TikTok revealed plans to sell fresh food on its platform in the UK.

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