British tech retailer Currys has announced the launch of a new AI platform for its in-store employees.

The technology, developed by Quorso, provides shop workers with a dashboard that holds information about sales, footfall, promotions, surveys, and customer satisfaction.

The platform was launched this week at an initial 16 stores, with plans for a full rollout across the UK in September.

Through the platform, called Action AI, sales managers can instantly identify product categories that aren’t performing well because it provides calculations across the store network, with the tech able to guide them to the root cause through real time transaction trends.

Teams can also learn from top-performing stores through seeing what works well across the estate.

“This marks a big step forward as we bring AI into the day-to-day running of our stores," said Lindsay Haselhurst, chief operating officer, Currys. "It cuts through the mountain of data presented to our store managers, supporting targeted commercial actions and freeing up time to focus on what they do best – helping our customers with their tech needs."

She went on to say that the platform helps the company get real value out of all of the data available to it, adding that this is a unique problem which many retailers face.

The move follows other recent investments in AI technology for both staff and customers.

In July, Currys rolled out an agentic AI video tool in one of the largest tech repair centres in Europe in what it described as a retail first.

At the time, Currys said that the technology will enable its customers to easily show and describe any issues with their products when seeking a repair.

The electronics retailer has partnered with Vyntelligence (Vyn), an agentic video intelligence platform which speeds up short video data capture for the rollout.

During the same month, Currys expanded a new AI-driven ideas platform which enables employees to suggest improvements, flag inefficiencies, and solve everyday problems.

The platform, developed by Sideways 6, is already available to 5,000 staff members across the tech retailer’s supply chain and services teams.

Since launch, 450 ideas have been submitted by employees to 'the Pitch' platform, with 100 of these in progress.

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