ASICs implements new POS and unified commerce technology

ASICS, the Japanese footwear brand, has implemented new POS technology to help manage compliance across its growing footprint.

The retailer operates out of 101 stores across 13 countries, including the UK, Germany, Italy, South Africa, and Spain.

The company said it has implemented a single POS and unified commerce technology from Cegid to operate across its international locations in a bid to address the fiscal compliance challenges associated with its expansion into new markets.

"Customers always need to be able to pay, so by far the most important thing is that," said Alexander de Gee, IT director for ASICS EMEA, talking about the new POS rollout. "The fewer issues you have on your POS, the easier it is for the employees in the stores to focus on helping the customers.”

Earlier this year, reports revealed that ASICS had plans to halt the provision of its footwear to small independent UK sporting goods stores in favour of supplying to larger chains only and conducting sales directly via its website.

The Japanese footwear brand, which makes tennis superstar Novak Djokovic’s trainers, reportedly issued a 250-word letter to small retailers it supplies, stating only that it was halting the provision of footwear from January 2024 after “reassessing the relationship with many of our customers.”

    Share Story:

Recent Stories


The future-ready CFO: Driving strategic growth and innovation
This National Technology News webinar sponsored by Sage will explore how CFOs can leverage their unique blend of financial acumen, technological savvy, and strategic mindset to foster cross-functional collaboration and shape overall company direction. Attendees will gain insights into breaking down operational silos, aligning goals across departments like IT, operations, HR, and marketing, and utilising technology to enable real-time data sharing and visibility.

The corporate roadmap to payment excellence: Keeping pace with emerging trends to maximise growth opportunities
In today's rapidly evolving finance and accounting landscape, one of the biggest challenges organisations face is attracting and retaining top talent. As automation and AI revolutionise the profession, finance teams require new skillsets centred on analysis, collaboration, and strategic thinking to drive sustainable competitive advantage.