Spotify acquires music trivia game Heardle

Spotify has acquired music trivia game Heardle for an undisclosed sum.

Heardle is a daily music trivia game which asks players guess a song based on its opening notes.

Players are granted six guesses, with each subsequent hint giving a few more seconds of music to inform their next answer.

The music streaming giant says it views Heardle as more than a trivia game, as players have the chance to discover a song in its entirety while playing, whether or not they guessed it correctly.

Jerey Erlich, global head of music at Spotify, commented: “We are always looking for innovative and playful ways to enhance music discovery and help artists reach new fans.

“Heardle has proven to be a really fun way to connect millions of fans with songs they know and love and with new songs . . . and a way to compete with their friends as to who has the best musical knowledge.”

He added: “Since its debut, the game has quickly built a loyal following, and it aligns with our plans to deepen interactivity across the Spotify ecosystem.”

Heardle’s integration into Spotify will first roll out to users in the US, UK, Ireland, Canada, Australia, and New Zealand with future plans to roll Heardle out across the wider non-English speaking world, where players will have the opportunity to play and enjoy the game in their native language, Spotify said.

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