Lørenskog based electronics retailer Power has debuted “Power Live”, a series of interactive live online shopping shows aimed at boosting online audience engagement and overall growth.

The move comes as the retailer signs a two-year partnership with Bambuser, a platform specialising in interactive video shopping which is focused on the Nordics market.

The Swedish retailer said that the collaboration has already led to the launch of two high-impact interactive events: a co-branded show with Samsung tied to a product launch and a back-to-school campaign featuring essential products for students and families.

With 270 stores and 6,000 employees across Norway, Sweden, Denmark and Finland, Power is one of the largest electronics retailers in the Nordics.

The retailer explained the “Power Live” series is part of a long-term live commerce strategy that will include a planned schedule of interactive programmes designed to deepen customer relationships, strengthen brand partnerships and boost digital growth.

Citing internal research, the retailer said that consumer attention span has fallen to just eight seconds in 2025, with live and interactive shopping formats emerging as an effective way to connect with customers in real time.

Commenting on the performance of the two recently debuted Power Live shows, Power said audiences remained engaged for seven minutes, with more than half of participants actively involved and over 7,000 viewers watching a single broadcast.

Sven Erik Vaagenes, e-commerce Manager at Power, said that the live shows drove an “incredible energy” with “huge engagement”.

“What we see in our live shows is that people don’t just watch – they stay with us, ask questions, react, and interact,” he added.

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