OpenAI has bought AI-powered personal finance app Roi.

The platform, which is winding down operations on 15 October, aims to make investing more accessible through personalisation.

The co-founders of the app, which launched just three years ago, say it was created because traditional products have been unable to adapt to the unique goals, behaviours and challenges that different people have when it comes to personal finance.

It said that Roi has shown that AI can address this through individually tailored insights, education, and guidance in real time.

A source familiar with the matter told TechCrunch that the company's chief executive and co-founder Sujith Vishwajith will be the only one of the company's four-person workforce to join OpenAI as part of the deal.

“I’m excited to announce that Roi has been acquired by OpenAI!" wrote Vishwajith on X. "We started Roi three years ago to make investing accessible to everyone by building the most personalised financial experience."

He continued: "Along the way we realised personalisation isn’t just the future of finance. It’s the future of software. This acquisition marks an incredible milestone for Roi, and we’re thrilled to continue building out our vision at OpenAI. We're extremely grateful to our users, investors, friends, and family who made this journey possible. Thank you, Sujith (aka suje)."

The move comes after OpenAI recently unveiled a landmark strategic partnership with Nvidia that will see the chipmaker invest up to $100 billion in the company, supporting the development of at least 10 gigawatts of artificial intelligence data centres powered by millions of Nvidia GPUs.

The agreement, announced in September, is set to reshape the global AI landscape, with the first phase of deployment scheduled for the second half of 2026 using Nvidia’s Vera Rubin platform.

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