Netflix has announced it is in the early stages of expanding into the gaming market.

The entertainment business is building on earlier efforts around interactivity as seen in its Black Mirror Bandersnatch and Stranger Things games.

“We view gaming as another new content category for us, similar to our expansion into original films, animation and unscripted TV,” it told investors in a letter.

The company explained that games will be included in members’ subscriptions at no additional cost.

Netflix will initially be primarily focussed on games for mobile devices.

“We’re excited as ever about our movies and TV series offering and we expect a long runway of increasing investment and growth across all of our existing content categories, but since we are nearly a decade into our push into original programming, we think the time is right to learn more about how our members value games,” the business added.

Netflix, with is headquartered in California, said that it expects to sign up 3.5 million new customers in the three-months to the end of September – reportedly less than analysts expected.

"Covid has created some lumpiness in our membership growth (higher growth in 2020, slower growth this year), which is working its way through," the company said in its latest financial update. “We continue to focus on improving our service for our members and bringing them the best stories from around the world."

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