Men's footwear brand launches wearable sneaker NFT

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Men's footwear brand launches wearable sneaker NFT

By Alexandra Leonards

3/5/2022

TAFT, the direct-to-consumer men's footwear brand, has launched a new NFT collection.

The collection features winged animals and correlating sneaker illustrations and is set to officially launch next month.

In the past year the US retailer has opened a number of new store locations in New York City and Texas, launching a clothing collection, and now wearable NFT in the form of sneakers.

“We’re doing something absolutely unheard of. We’re making a wearable NFT in the form of a sneaker,” said Kory Stevens, founder and designer, TAFT. “Much like how an NFT is minted, the purchaser will get a limited, exclusive edition of the TAFT NFT Sneaker,” said Kory Stevens, founder and designer, TAFT. “Each pair will be assigned attributes randomly that match the exact NFT artwork.”

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