Fashion retailer Mango has partnered with o9, an enterprise AI software platform, to improve its planning capabilities and improve data-driven decision making across its operations.

Mango, which has around 2,850 stores across 120 markets, will use the platform to support its growth and improve operational efficiency by digitally transforming its merchandise financial planning (MFP), assortment planning, and demand planning capabilities.

The partnership will integrate planning processes on a single platform, eliminating functional silos and enabling synchronised decision-making across teams.

The platform will allow Mango to develop its own data science models and scale the solution to support its long-term growth.

“This partnership is a testament to Mango’s forward-thinking approach to leveraging technology for improved planning and decision-making,” said Chakri Gottemukkala, co-founder and chief executive officer of o9. “By integrating its planning functions on the o9 platform, Mango will gain the agility, intelligence, and real-time decision-making capabilities necessary to achieve better business outcomes.”

Last month, Mango announced that it will open 20 new stores this year, with six shops opening in central London.

The openings include a flagship store on London’s iconic Oxford Street.

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