Just Eat Takeaway.com has launched an AI voice assistant for iOS and Android devices in the UK, enabling customers to order food, retail items and pharmacy products through natural conversation rather than scrolling through menus, with plans to expand the technology internationally throughout 2026.

The assistant addresses what the company describes as "choice overload" by acting as a personal concierge, processing customer requests in dozens of languages regardless of how precisely or vaguely they are phrased. Users can switch fluidly between voice commands and traditional touch controls, eliminating the need for constant screen interaction.

The technology, which initially launched as a text-based chat function before adding voice capabilities, evaluates user intent through conversational AI to deliver tailored recommendations. The system allows customers to discover new cuisines, restaurants and dishes across Just Eat Takeaway.com's food delivery, retail, pharmacy and beauty offerings whilst streamlining the checkout process.

The blended interaction model particularly benefits users with limited mobility or visual impairments, marking a significant accessibility advancement over conventional app interfaces that rely exclusively on tapping and scrolling. Just Eat Takeaway.com positions the assistant as part of its broader commitment to inclusive technology that removes barriers to service access.

Mert Öztekin, chief technology officer at Just Eat Takeaway.com, said the custom-built conversational assistant "represents a major step forward, making our service more intuitive and accessible". He added that the company is "harnessing the power of AI to empower everyday convenience across our entire network", embedding automation into customer personalisation, partner operations and logistics.

The UK launch serves as the testing ground for international expansion planned for 2026, though the company has not specified which markets will receive the technology next. The assistant builds on Just Eat Takeaway.com's existing technological infrastructure whilst introducing conversational capabilities designed to simplify decision-making for its millions of customers.

The technology processes natural language requests to cut through what the company characterises as noise in the ordering process, delivering what it terms accurate and meaningful responses regardless of request complexity. This approach differentiates the service from traditional menu-browsing experiences that require users to navigate through multiple categories and options before completing orders.

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