X users will soon be able to make investments and trades directly on the platform, the company’s chief executive Linda Yaccarino revealed in an interview with the Financial Times on Thursday.

Yaccarino confirmed that X is also developing a credit or debit card, expected to launch later this year. The move aligns with owner Elon Musk’s ambition to transform X into an all-in-one "super app," integrating messaging, social networking, and financial services—similar to China’s WeChat.

"2025 X will connect you in ways never thought possible. X TV, X Money, Grok, and more," Yaccarino wrote in a post last December, outlining the company’s strategic direction.

In January, Reuters reported that X was collaborating with payments giant Visa to introduce direct payment solutions for users, citing sources familiar with the matter. Visa will reportedly serve as the first partner for X Money, allowing users to fund their X wallets instantly, link debit cards for peer-to-peer payments, and transfer money directly to bank accounts.

Musk acquired Twitter for $44 billion in April 2022, rebranding it as X. Yaccarino joined the company from NBCUniversal a year later, amid declining advertiser interest due to concerns over brand safety.

During the Financial Times interview, Yaccarino stated that 96 per cent of X’s top advertisers before Musk’s acquisition have since returned to the platform. Research firm Emarketer reported in March that X is on track to record its first ad revenue growth this year since the takeover.

---