The Competition and Markets Authority (CMA) has said it is concerned about the potential for poor practices like misleading claims within the green heating market.

The regulator has launched a call for information that will explore consumer experiences and business practices in the green heating and insulation sectors.

The authority said that it has concerns about companies in the field making misleading claims about potential cost savings, product performance, and suitability, particularly when selling “next-generation” technology.

As part of the probe, it plans to look at newer green home heating technologies, including home solar, heat pumps, biomass boilers, and hydrogen-ready boilers.

Consumer groups, including Which?, have already raised concerns about the technology.

They say consumers have a limited understanding of some newer green heating products and that the process for buying them can be complicated and confusing.

“With sky-high energy prices, it is not surprising that homeowners are looking for more efficient ways to keep their homes warm, such as installing insulation or solar panels," said Sue Davies, Which? head of consumer protection policy. "However, these projects can be complicated and unfortunately, consumers are sometimes left at the mercy of unscrupulous traders, which can lead to them being misled or ripped off."

The CMA said it is deciding whether action is needed to make sure consumers are being treated fairly and businesses are supported to meet their obligations under consumer protection law.

"To help more people move to green heating and better insulate their homes, it’s essential that businesses understand and follow their legal obligations when selling and installing," said Sarah Cardell, CMA interim chief executive. "That way, consumers can be confident they are being treated fairly."

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