LifeScore, the AI music technology business, has announced a £11 million funding raise.

The company creates what it describes as “adaptive music on demand that is algorithmically tailored to the context and needs of the listener,” whether they want to relax, focus, or energise to “support the emotional narrative of a performance or immersive experience”.

The funding round was led by Octopus Ventures, with participation from Warner Music Group, IDEO, and 4 Good Ventures.

The investment brings the total funding raised by the company to £12 million.

LifeScore plans to use the money to speed up traction in Europe, the US, and Asia by strengthening its technical, audio and operations teams, expanding its customer base, and further investing in its proprietary adaptive music technology.

“Music isn’t just a luxury, it’s an essential part of life,” said Philip Sheppard, co-founder and chief executive, LifeScore. “Whether for sleep, mental wellbeing, exercise or a much needed adrenalin rush, music is there to soundtrack our lives.

“LifeScore wants to bring the composer into the action, using Augmented Intelligence to surprise and delight, rendering music reactive and dynamic in real time. We are thrilled to have found such supportive partners in this investment round, and believe that this will enable us to bring an entirely new music platform to fruition whilst creating many opportunities for musicians.”

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